 |
| Pic2Go barcodes are easy to use and great for participants |
Pic2Go Revolutionises
Event Photography
When it comes to telling
the story of an event, images can say more than words. Event organisers know that
great photos can capture the excitement of the day, and in an ever-demanding
world of social media it’s now all about making these photos instantly
accessible. This is where Pic2Go
technology is changing the landscape of event photography.
Pic2Go allows instant social media sharing of event
photos and automated photo
identification for competitors, delivering significant benefits for both brands
and participants during an event.
Used internationally at
major marathons, half marathons, cycling, endurance and other race events, the
patent pending Pic2Go technology uses unique
2D barcodes on race numbers to enable competitors to be identified quickly
and efficiently. It then sends the right photos to the right competitor’s
personal social media photo album, so they are immediately sharing their
experiences with friends and family.
For brands the potential is
huge. Branded event photos being shared quickly with event participants and
their wider social circles drives engagement and creates extensive marketing
reach for event organisers, sponsors and charities. Since introducing the
technology to the UK in 2014, Pic2Go barcodes have been used to catalogue
images of over 100,000 participants in UK races.
Organisers of the Nuffield Health Shrewsbury Half Marathon,
UKRunChat, reported 1.21 million image
impressions on Facebook within 48 hours of the race on 19th June
2016, thanks to a team from Sussex Sport Photography operating the Pic2Go
system. By the time the race winner had crossed the line over 3,000 photos had
gone out, and as the last runners were finishing this had increased to over
22,000. All images from the day were fully uploaded, tagged and shared to registered
runners within a few hours of the last person crossing the line.
 |
| Images from the Start were distributed before the runners had passed the first water station |
Moreover, with a 9am start,
by lunchtime runners were enthusiastically re-posting and sharing their images
from Facebook on other social media platforms such as Twitter and Instagram.
In order to receive photos
‘live’ on the day, runners were invited to pre-register two weeks prior to the
race. It was thanks to Pic2Go’s automated photo tagging that rapid identification
of multiple runners was then possible on race day. The Pic2Go system
immediately shares the photos with the registered participants using the
sponsor’s branding, creating albums in Facebook for them so they can see and
share their achievement while emotions are still high.
 |
| A Pic2Go Barcode is only 41x41mm |
Event Director Joe Williams at UKRunChat
commented: “The Nuffield Health Shrewsbury Half Marathon was UKRunChat’s first
event and we wanted to give our online community the opportunity to take their
virtual friendships further by meeting up and racing together. With our social
presence I knew from the beginning that we would use Pic2Go. It’s such a
perfect fit with UKRunChat from a social sharing perspective and gives
fantastic value to runners.
“The results have been phenomenal. In
addition to our 1.2 million impressions on Facebook we had a 9.9 million reach
on Twitter on the day of the event – statistics more akin to much larger races.
“For us it was really important to tell a story
of the event for the runners – not just providing one or two standard running
portrait shots, but capturing the context of the day, the race location and
their achievement. Pic2Go enabled us to do this perfectly and our competitors
are delighted with the results, as are we. We would use Pic2Go for future
events without hesitation.”
 |
| Running along the River - Early busy shots capturing the context are easily identified and given to runners |
Sally Bliss from Pic2Go added: “It
was fantastic for Pic2Go to be sponsored by UKRunChat for the Nuffield Health
Shrewsbury Half Marathon, as it meant that runners could receive their photos
free of charge and sent directly to them on the day of the event. This represented
a significant added value to the runners.
“We would like to thank Sussex Sport
Photography for providing comprehensive photographic coverage of 9 locations at
the event. They also provided a fully searchable online sales gallery for print
or high resolution file purchase after the event.”
 |
| Multiple Runners captured in context of the Shrewsbury Town Centre |
Pic2Go has revolutionised event
photography. The speed of interaction is unique in the market.
Other key competitive
benefits of world-leading Pic2Go include distribution
of images as soon as they are captured, rather than being held in batches; easy sign-up through the event or
sponsor website; a measurement dashboard
for reporting and campaign analysis; and the ability to tell a story through engaging contextual images of the event
location, to include the buildings and landscape rather than solely running portraits.
Pic2Go is also a great tool
for sponsor recruitment, with the
technology driving interactive sponsor engagement, wide social reach, brand
awareness and increased fan acquisition.
The Pic2Go technology is
available in the UK exclusively through Pic2Go
UK Ltd
International races using
Pic2Go technology include Malta Marathon, Chicago Spring Half Marathon, Tel
Aviv Marathon, Bucharest International Half Marathon, Wings For Life World Run
Slovakia, Japanese Saroma 100K Ultra Marathon, The Color Run Romania and Battlefrog
Obstacle Race Series.
Race directors and event
organisers in the UK who wish to discuss the technology and obtain further
details can go to www.pic2go.co.uk , email info@pic2go.co.uk or call 01273 833331.
 |
| Pic2Go Barcodes can be added to bicycle numbers too ! |
Comments
Post a Comment